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Crowdsourcing Meets Open Innovation

blog Open Innovation
Crowdsourcing Meets Open Innovation
Summary
Lego is constantly experimenting with new ways of working together with partners. Their new partnership is with Japan's Cuusoo.
Description Lego has teamed up with Cuusoo, which is a Japanese pioneer of user innovative product design that introduced a design-to-order process already in 1998.

Sofar only 1 project has been realized, but once Lego Cuusoo expands beyond Japan and thus activates the huge international fan base, this could turn into an interesting vehicle for Lego.

Tags: Crowdsourcing, Cuusoo, japan, Lego, Open innovation
Tim Satterthwaite Posted by Tim Satterthwaite
Sep 08, 2011 01:51 pm GMT Viewed 1625 times
Author: Stefan Lindegaard Source
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