To some the term crowdfunding is still new and confused with other terms. We figured it is worth clarifying some things about crowdfunding.
What non-profits call “social fundraising” is crowdfunding, and for that matter many forms of online fundraising are also crowdfunding. In other words, all the non-profit fundraisers out there who got folks to run a marathon and raise money for a non-profit cause in the process were hip to crowdfunding way before crowdfunders came along. Social fundraising empowers individuals to raise money from people in their social networks to fund a non-profit and in some cases the donors get thank you gifts or “perks” in return; that is crowdfunding.