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Is Crowdsourcing a Threat to Ad Agencies?

blog Crowd Creativity, Distributed Knowledge, Open Innovation
Is Crowdsourcing a Threat to Ad Agencies?
Summary Interview with Victors and Spoils' John Winsor @mattpkelly.
Description Much more insight on their thoughts, process and back ground.

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  • Tim Satterthwaite Tim Satterthwaite Nov 26, 2010 05:57 pm GMT

    Interesting interview - John Windsor is certainly breaking some new ground. A fascinating point that John makes during his presentations on the speaking circuit is that many on the 3,000-4,000 creatives that participate in the V&S\'s projects are employed by the other big add agencies - through crowdsourcing V&S\'s are both introducing new approaches for sourcing creative work as well as tapping the best ideas that may otherwise have surfaced through the traditional agencies.

  • Karan Bhatia Karan Bhatia Jul 17, 2011 04:18 pm GMT

    finally a proper ad agency type crowdsourcing site

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