McCarter & English, LLP Lecture on Rewards Based Crowdfunding
The presentation, titled “Kickstarter Hierarchy of Successfulness,” was given by Nelson de Witt, a Kickstarter veteran and author of A Kickstarter’s Guide to Kickstarter. Mr. de Witt focused on how crowdfunding campaigns require significant amounts of planning and work in order to ensure success. There is a perception that posting a project online will be enough to make it go viral and raise significant amounts of money. The reality, however, is that 57% of projects fail and 92% of projects that are successful raise less than $20,000.