The goal of this modeling contest is to predict the likelihood of online purchases using visits and purchases ecommerce data.
A peek in to online shopper’s behaviour is very insightful. What do they do online? Where does all the time get spent? If we attempt to answer these questions, we would see that most of consumers time is spent researching about products or reading expert and user reviews. These facts suggest a complex behaviour of consumers purchase decision. The diversity of products available in the online marketplace makes it even more complex. Hence the main objective of this contest is to predict the likelihood of online purchases by consumers. Prizes worth 4500 USD.