New blog post of Sergey Karelov (Witology) about the causes of ?valanche-like growth of social businesses.
Social technologies have reached unprecedented heights in 2012, being increasingly used to create a new method of business management (social business). Gartner Group’s experts said that ‘the next chapter in modern business management is Social Organization’. This topic is being researched by McKinsey and IDC and discussed on top ranked blogs and conferences, and the coolest vendors are hastily re-positioning their product lines in this connection. Experts predict global social marketing will grow by 33.3% in 2012 and social CRMs will become the fastest growing enterprise application segment. Developing corporate social technologies is no longer the prerogative of IT departments.