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Why Atomization is the Key to Success in Open Innovation

blog Open Innovation
Why Atomization is the Key to Success in Open Innovation
Description
As Crowdsourcing and Open Innovation models evolve further, another distinction must be drawn. There is a fundamental difference between utilizing an Open Innovation challenge for a one off contest, even if it’s a large-scale “Grand Challenge” vs. having a defined, repeatable process in place to continuously innovate via an Open Innovation platform. At TopCoder they call the latter EOI or Enterprise Open Innovation and at the heart of the ability to continuously innovate is the fact that we utilize atomization to the utmost.

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