Indiegogo, which is considering letting users of its platform give equity for funding, reckons the change will mostly benefit small businesses who want to raise cash from potential local customers.
Danae Ringelmann says that Indiegogo may use its global footprint to sidestep the issue in some cases — big rival Kickstarter is still mostly limited to the U.S., while Indiegogo makes much play of the fact that it’s operational around the world (it’s currently opening up its first non-English-language site in Germany, and just started accepting euros as well as dollars for the first time).
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