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SaReGaMa hunts for Next Gen artists

document Crowd Creativity
Summary SaReGaMa’s Icons Nxt has collaborated with crowdsourcing platform Talenthouse to source the next generation ‘music icons’ and ‘pop artists’ for its reality show SaReGaMa’s Icons Nxt - Season II being aired on UTV Bindass.
Description Speaking on this initiative Adarsh Gupta, Business Head, Music - Sa Re Ga Ma Icon’s Nxt said “There has been a huge vacuum in the pop genre in India for many years and SaReGaMa seeks to resurrect the genre with Talenthouse.

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