Crowdsourcing is deliberate, active listening. Brands often seek engagement through crowdsourcing via direct appeals for feedback, contests, polls or surveys. When brands are creating a new product line or service, crowdsourcing gives fans an opportunity to make their mark.
Here are three examples of campaigns that have used crowdsourcing to engage with their consumers and fans through their marketing campaigns:
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.