There are many ways to leverage the crowd to assist you with directly and indirectly promoting your business. Don’t be afraid to get creative and always encourage your audience to engage with you and join the conversation. Don’t ask them to promote your business. Instead, ask them to share brand stories and experiences. The power of the crowd comes from allowing them to take control of the conversation and the brand experience. Let them make your brand their own so they become loyal and vocal brand advocates that extend beyond a single crowdsourcing initiative.
Crowdsourcing initiatives for marketing can be grouped into three distinct categories:
1. Crowdsourcing for content marketing-One of the easiest and most effective ways to leverage the reach of the crowd is through content marketing.
2. Crowdsourcing for social media marketing-To leverage crowdsourcing for social media marketing, invite customers to pin content to your pinboards on Pinterest or share pictures and videos on your Facebook Page.
3. Crowdsourcing for design-Need a new logo or another type of marketing design? Use a site like Crowdspring or 99 designs to get design submissions from a crowd of individuals.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.