Summary
You’re bound to have heard of the latest buzzword to come into digital marketing. Crowdsourcing. Crowd sourcing. Using a crowd as a source for information, problem solving, feedback, research and ideas. In the marketing world, this means using your brand fan base as a knowledge pool to get greater buy in from them and give something back by getting everyone involved. In some ways, it also acts as a free forum for market research and creative ideas, so crucial to have some good incentives involved.
Description
Here are 4 great examples of crowdsourcing through social media;
*Domino’s Social Pizza-Facebook fans in Australia were given the chance to vote for a brand new pizza to be added to the menu.
*Heineken Limited Editions-Giving fans the opportunity to design the next bottle design for Heineken.
*Coca Cola & Maroon 5 – 24 Hour Session-The super drinks brand Coca Cola teamed up with Maroon 5 to crowdsource a new song in 24 hours, all for charity.
*Sam Adams – Crowd Craft Project-Popular American beer brand Sam Adams crowdsourced a new draft beer which will be available very soon.
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Posted by Adam Frazer