You’re bound to have heard of the latest buzzword to come into digital marketing. Crowdsourcing. Crowd sourcing. Using a crowd as a source for information, problem solving, feedback, research and ideas. In the marketing world, this means using your brand fan base as a knowledge pool to get greater buy in from them and give something back by getting everyone involved. In some ways, it also acts as a free forum for market research and creative ideas, so crucial to have some good incentives involved.
Here are 4 great examples of crowdsourcing through social media;
*Domino’s Social Pizza-Facebook fans in Australia were given the chance to vote for a brand new pizza to be added to the menu.
*Heineken Limited Editions-Giving fans the opportunity to design the next bottle design for Heineken.
*Coca Cola & Maroon 5 – 24 Hour Session-The super drinks brand Coca Cola teamed up with Maroon 5 to crowdsource a new song in 24 hours, all for charity.
*Sam Adams – Crowd Craft Project-Popular American beer brand Sam Adams crowdsourced a new draft beer which will be available very soon.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.