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6 benefits of crowdsourced content

document Distributed Knowledge
Summary
Meredith’s announcement last week that Ladies Home Journal will be published with content primarily from readers beginning with the March issue is a significant milestone in the use of crowd-sourced editorial. Expect more publishers to follow LHJ’s lead.
Description
Authenticity is one important benefit of user-generated content. Here are six others:

1. Scale

2. Flexibility

3. Perspective

4. Engagement

5. Virality

6. Cost

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