Summary
99designs, the crowdsourced design marketplace “real” designers love to hate, has acquired 12designer, the Berlin-based crowdsourced design marketplace that had become 99designs’ number-one rival in the European market.
Description
The terms of the deal weren’t disclosed, but the multilingual 12designer team will become 99designs’ new European staff, including former 12designer CEO/current 99designs general manager for Europe Eva Missling.
99designs is without question the larger of the two companies, currently boasting 1,490 open RFPs as compared to 12designer’s 113, and its design community is more than six times larger than 12designer’s. All things considered, the acquisition makes a lot of sense. In fact, it reminds us very much of Fab.com’s acquisition of its German clone, Casacanda, not too long ago.
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Posted by Luis Enrique Morales