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A Crowdsourced Kids’ Clothing Company Lands $2 Million in VC Money

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A Crowdsourced Kids’ Clothing Company Lands $2 Million in VC Money
Donna Fenn, YEC Mentors, Recent Posts

August 20, 2012 If there’s one thing that venture capitalists love, it’s a highly experienced, wellrounded team of founders that is laser-focused on a clear market need. One Jackson’s founders— Anne Raimondi, Gia Russo, Michele Adams, and Yee Lee—earned their chops and worked together at eBay, Martha Stewart Living, PayPal, BlueNile and a handful of successful startups. They were viewed as somewhat of a dream team when they launched their company, which connects independent children’s clothing designers with parents looking for original and affordable duds for their little dudes. One Jackson runs online design contests and allows shoppers to vote on which styles will be produced and included in a line. The company launched this month with a new crowdsourced line for boys, sized two to six. A Team Comes Together Russo and Adams had been in charge of content for ThredUp, a marketplace where parents buy and sell gently used children’s clothing, and had noticed a growing demand for affordable, fresh designs for boys. Raimondi, who was on the board of ThredUp, and who had also been an advisor and investor at Minted, a community of graphic designers that uses crowdsourcing to create high end paper products, started connecting the dots. “We thought there was a parallel opportunity in boys clothing,” says Raimondi. In March, the three decided to start a company, joined by Lee, who Raimondi had worked with when she was at eBay and he was at PayPal. The four founders have seven children among them, and all have sons in the company’s original target demographic. Read the rest of the article at http://www.openforum.com/articles/a-crowdsourcedkids-clothing-company-lands-2-million-in-vc-money

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One Jackson runs online design contests and allows shoppers to vote on which styles will be produced and included in a line. The company launched this month with a new crowdsourced line for boys, sized two to six.

Tags: creativity, Crowdsourced, Crowdsourcing, Kids Clothing Company, Minted, one jackson, ThredUp

Posted by Fiona Mares

Aug 21, 2012 03:01 am GMT Viewed 589 times

Author: Donna Fenn Source

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A Crowdsourced Kids’ Clothing Company Lands $2 Million in VC Money

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A Crowdsourced Kids’ Clothing Company Lands $2 Million in VC Money

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