More than three years after writing the first lines of software code that now makes up the Ontolo platform, Ontolo founder Ben Wills knew the time was right to expand the business by introducing new features and tools to help clients further improve the quality and quantity of their web traffic. The catch: He didn't know what additions and enhancements customers wanted most, or even how to most effectively solicit and collect their feedback.
So, he turned to Napkin Labs.
Ben Wills', founder of Colo.-based startup,Ontolo.com, started working with Boulder-based Napkin Labs, a crowdsourcing platform that enables businesses and marketers to create online consumer "labs"--i.e., branded, embedded environments that function like virtual focus groups, complete with research questions, curated content and related interactions. The Ontolo Feedback Community lab, launched in late September, actively encourages clients to help shape the SEO toolset's ongoing evolution, complete with a suggestion box, a voting mechanism and a scoring system for replies.
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