Summary
When it comes to online marketing, crowdsourcing can help businesses and companies identify the product as well as the market direction in this ever changing economy. Crowdsourcing, as one of the most effective online marketing tools, helps to increase dialogue, thus creating a buzz for making new converts and better brand management.

Description
Here are some of the major applications of crowdsourcing as part of your sales and marketing efforts:

*Product Development: Product development forms a major part of any organization’s sales and marketing efforts.

*Advertising and Promotion: Through crowdsourcing, firms can easily hire crowdsourcers for menial and laborious promotional activities.

Marketing Research: As one of the most effective business development and online marketing tools, crowdsourcing shifts the focus from trying to sell services or products to consumers who might or might not be interested in them to identifying what consumers really want or need.