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'Arctic Ready' crowd-source campaign another Greenpeace hoax

document Crowd Creativity, Distributed Knowledge
Summary In the same vein as the Shell viral video, in which a pro-Arctic drilling event ends with a mini "oil spill," prankster-activists have struck again. This time it's with a legitimate-looking Shell website calling for public involvement in a "crowdsourcing ad campaign" to help promote Arctic drilling.
Description Taking credit for the campaign in a statement, Greenpeace wrote:

With help from the Yes Lab we built a special Arctic Ready website for Shell, which houses our new advertisements, plus a tool for you to create your own. Take a moment to choose a picture and add your own message – there are some great ones up already. We’ve even built a charming kids’ game – Angry Bergs – to keep the littl’uns happy. Watch the dollars flood in as you protect your oil platform from those pesky natural hazards.
Tags: ad campaign, Arctic drilling, Arctic Ready, Crowdsourcing, Greenpeace, oil spilling, Shell, slogan
Claire Mackay Posted by Claire Mackay
Jul 18, 2012 01:40 am GMT Viewed 1154 times
Author: Alaska Dispatch Source
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