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BEST PRACTICE: Crowdsourcing - 20,000 heads are better than one

document Crowd Creativity, Distributed Knowledge, Open Innovation
Summary Companies like Dell, Starbucks, Pepsi and Google have been using the power of the crowd for years to help innovate and shape their business, products and services, and you can join this elite bunch with simple planning.
Description To do crowdsourcing at its best, you should:

Create an internal community to identify the champions, tools like Yammer (www.yammer.com), Facebook groups and Salesforce Chatter allow you to think and ask across boundaries;

If you get 50 people from the same background in the room, you will get relatively similar answers as they are constrained by what they think and have done before. If you add one person from a completely different background in to the mix, you get something new;

Get the right platform.

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