The people behind BrewDog are Scottish craft beermakers who are so popular that they crowdsourced £2 million ($3.23 million) from individual fans of their beer in order to finance their brewery's expansion. They were expected to win first prize at the British Institute of Innkeeping's annual awards dinner, except that Diageo staff approached the event's organizers and threatened to yank their funding of the dinner if BrewDog won.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.