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Boppy® Launches Crowdsourcing Designer Challenge

document Crowd Creativity
Summary
The Boppy Company (Boppy) is excited to announce the launch of the Boppy® Designer Challenge. This January, Boppy will host an open call for design submissions for Boppy® Designer Slipcovers. The first of its kind, this crowdsourcing design challenge invites anyone to submit a design for a Boppy Slipcover via Boppy’s Facebook page at www.facebook.com/TheBoppyCompany. Two slipcover designs will be selected to be produced and sold in retail stores nationwide and online. The winning artists will receive $500 cash, a $500 Gift Card and will be featured on Boppy packaging as the next official Boppy® Designer.
Description
With the tagline, “Designed by you, Chosen by Moms™,” the Boppy Designer Challenge offers a unique way for Boppy fans and community members to engage directly with the company.

“We are excited to take our Designer Challenge to the next level,” says Nancy Bartley, CEO of The Boppy Company. “This program is a great way to support and connect with designers, moms and Boppy community members while bringing something unique to the market.”

SOURCE:http://www.businesswire.com/news/home/20130129005397/en/Boppy%C2%AE-Launches-Crowdsourcing-Designer-Challenge

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