When you think of crowdsourced video production, you don’t tend to think about large brands. One of the real benefits of crowdsourcing your video is the reduced cost–you’re not having to pay top dollar to the industry’s most-coveted commercial directors. But in today’s economy, even Fortune 500′s could stand to save a buck or two.But it’s more than just dollars and cents. Crowdsourced content often results in creativity and artistry, with the cream rising to the top. Sometimes opening things up to the masses reveals a new approach or voice that would otherwise have gone undiscovered.
Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing.They’re also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company’s growing international customer base, and represents the rapid adoption of crowdsourced video production by Fortune 500 companies and corporations around the globe.With their videographers spread out all over the globe,Poptent has decided to expand into Brazil to open an international office.According to the company’s release,Brazil is one of the fastest-growing markets for online video–comScore shows 26.2 billion videos viewed by Brazilians in 2010.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.