Fan-funding platforms can now put independent albums high up the U.K. album chart. Whether or not that's a good thing is up for debate.
Crowdsourcing platforms effectively extend the preorder period and shove more of an album's sales into its first week of official release. PledgeMusic tells Billboard.biz via email that most campaigns start two to three months before the album's release. But a preorder campaign can last as long as a year.