With the revolution over, Cairo citizens are banding together through social media to take on a new challenge — the city’s notoriously terrible traffic. Egypt-based company Bey2ollak has devised a smartphone app that connects users to report on the latest traffic conditions throughout Cairo.
Bey2ollak's functionality is simple, which has likely contributed to its success. Users can post updates through the app to let others know how light or heavy traffic is along a certain route, and they can check the most recent posts for a certain corridor before or during travel.
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