There’s been a rash of crowdsourcing campaigns lately, with Domino’s Pizza looking to tap into public insight for a new delivery vehicle, Citroen grabbing car ideas on Facebook and Heineken pushing its Ideas Brewery to get its drinkers coming up with new beery notions.
Jackson Collins of Grey New York gives a thumbs-up to the campaign, too.
“Citroen has done a good job of making use of crowd sourcing in an innovative way that demonstrates their willingness to listen to consumers,” he says. “By involving people in the design process it creates a sense of ownership even before the first vehicle rolls out of the factory.”
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.