Andrew Huang is no stranger when it comes to performing in front of a crowd, nor is he to someone to shy away from taking the crowd's feedback to heart. That's because the singer and songwriter crafts his songs using "crowd sourcing," and that made Huang a natural choice to write the official anthem for this year's Earth Hour.
The song is Canada's first crowd-sourced song, and for two weeks, recommendations for lyrics have been flooding Andrew Huang's inbox in hopes that he would include them in his song, Earth Hour Anthem. Partnering with the World Wildlife Fund Canada, the songwriting process was one part social interaction and one part creating a message for a greener planet.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.