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Chappies uses crowdsourcing to gather the latest ‘Did you knows’

document Distributed Knowledge
Summary Everyone is reinventing themselves in the social era. Even popular budget bubblegum maker Chappies has decided to join the revolution. The gum-maker’s wrappers are popular for their quirky “Did you know” fun facts meant to entertain chewers as they enjoy their gum. The company has decided to launch a new crowdsourcing campaign that allows lovers of Chappies to contribute the latest set of “Did you knows” through its website and Facebook page.
Description The company’s hope is that it will be able to collect new facts that haven’t been printed in the wrappers before and that its consumers will have fun with the competition. People whose facts make the cut could also pick up other prizes which include a year’s supply of Chappies bubblegum, retro headphones and notebooks.
Tags: Bubblegum, Chappies, Crowdsourcing, Facebook, Kraft Foods, twitter
Samuel Bennett Posted by Samuel Bennett
Jul 23, 2012 11:25 am GMT Viewed 840 times
Author: Michelle Atagana Source
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