Chevrolet—and increasingly global brand--is going global to create a Super Bowl XLVI TV spot by offering independent filmmakers from 32 countries a chance to have their 30-second ad run during Super Bowl XLVI on NBC Sunday, 2/5. The competition, dubbed “Chevrolet Route 66,” is named for the famed American highway. Entrants are required to create an ad which captures the spirit of the everyday hero and the global experience of life’s journey.
For the ad, Chevrolet is partnering with MOFILM, a British company that specializes in crowdsourcing initiatives to develop ideas for ads. The "Route 66" commercial will be one of five Chevrolet spots aired during the big game.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.