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CloudForce London: CEOs getting the idea of social enterprises

document Distributed Knowledge, Open Innovation
Summary
With the Social Enterprise at the heart of CloudForce in London, Salesforce.com kicked off the sold-out conference with the release of new study that finds that UK CEOs are switching on to the concept.
Description
The study of 150 CEOs – conducted by Coleman-Parkes Research – reported a recognition of the importance of social media. Specifically the survey found:

73% said social networks were important for building brand awareness
68% say it’s important to use social networks as platforms to launch new products
74% say social networks attract new customers
61% use social networks to engage with customers and grow their businesses

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