Crowdsourcing in its crudest form – the worldwide "call-outs" for groups of people to carry out tasks traditionally performed by an employee or contractor – might be on its way out, but the creativity of the crowd is here to stay.
Co-creation is the difference between people creating a great idea for you and people working with you to make a good idea great. It works because even the greatest creative rarely knows the complete answer – usually they know part of it or have a hunch. Someone somewhere probably knows another part of the solution, and so on, until a complete picture appears. By collaborating, we get to the solution quicker, and often with more elegance.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.