Summary
Collaboration: By reaching out to users and allowing them to submit ideas by posting to their Facebook pages, brands can make everyday people part of the conversation.
Description
Gibson knows what he’s talking about when it comes to social crowdsourcing. Collaboration offers benefits way beyond just building a loyal following. For example, asking for feedback provides a scalable way to engage a Facebook community. Since one-on-one communication with fans is unmanageable for almost any business, cultivating a community that empowers sharing is the next best alternative.
NapkinLabs could have been so successful if they continued their own Crowdsourcing site, instead of just user testing there and then putting the software up for rent. Even if companies take up such tools, i don't think that neither the customers nor the employees will have any great ideas. The only justicifaction for putting yourself OUT THERE using crowdsourcing is the chance of getting breakthrough ideas - and those can only be given by people who regularly give ideas - aka ideators. But good luck Roley Gibson, and thank you for putting a free version of your tool on FB as a trial version. Many people i know who have been pissed off at prizes.org shutting shop (probably going rentville just like you) and they would sure like to have an alternative to launch and participate in contests on FB.
Bicycle Built for Two Thousandvideo
Crowdsourcing (Definition/Examples)document
Crowdsourcing: Got a big job? The Web May Be Able to Helpdocument
Crowdsourcing: Now (part 1)document
Posted by Samuel Bennett
NapkinLabs could have been so successful if they continued their own Crowdsourcing site, instead of just user testing there and then putting the software up for rent. Even if companies take up such tools, i don't think that neither the customers nor the employees will have any great ideas. The only justicifaction for putting yourself OUT THERE using crowdsourcing is the chance of getting breakthrough ideas - and those can only be given by people who regularly give ideas - aka ideators. But good luck Roley Gibson, and thank you for putting a free version of your tool on FB as a trial version. Many people i know who have been pissed off at prizes.org shutting shop (probably going rentville just like you) and they would sure like to have an alternative to launch and participate in contests on FB.