Collaboration: By reaching out to users and allowing them to submit ideas by posting to their Facebook pages, brands can make everyday people part of the conversation.
Gibson knows what he’s talking about when it comes to social crowdsourcing. Collaboration offers benefits way beyond just building a loyal following. For example, asking for feedback provides a scalable way to engage a Facebook community. Since one-on-one communication with fans is unmanageable for almost any business, cultivating a community that empowers sharing is the next best alternative.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.