The crowd-financing website Kickstarter.com has electrified the traditional structures of filmmaking, aiding 33 films at the South By Southwest Film Festival. That's 10 percent of the festival's entire slate. Even SXSW Film head Janet Pierson was surprised.
Movies have been its biggest success. Of the first $140 million pledged via Kickstarter, $50 million was for movies. Earlier this year at the Sundance Film Festival, 17 films with Kickstarter backing played. The festival and the site announced a three-year program with the artist development nonprofit Sundance Institute.
Kickstarter recently, for the first time, crossed the $1 million mark repeatedly in funding a project. Strickler says the last four months have been "particularly nuts."
Often, the final results reveal perspectives not customarily embraced by film distributors.