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Crowd Marketing

document Distributed Knowledge
The future is in crowd marketing. Marketing works in a series of tight, concentric circles. The people you know come to love your idea or product, and their network is connected to the next circle outward, which connects to the next circle, and so on. This is a powerful way to
promote an idea or a concept; with crowd marketing, you can move from circle to circle.

The idea is simple: make each fan a marketer. If you view each of your fans as having her own launchpad to a thousand different friends, colleagues, and followers, you begin to see the promise of crowd marketing. That is the future of the Internet—and the social infrastructure that Facebook and Twitter and
their hundreds of millions of users have built. Your product has fans, and those
fans are connected to others. The social graph is your way of connecting your
product to the people who want it.

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