CrowdFlower Announces Industry First Enterprise Crowdsourcing Platform Powered by Patent-Pending CrowdEngine Technology
Posted on 10/29/11 at 4:52pm by Benzinga Staff
SAN FRANCISCO--(BUSINESS WIRE)-CrowdFlower, the leader in enterprise crowdsourcing, today announced general availability of the industry's first enterprise crowdsourcing platform to address the data management needs of Fortune 500 companies. Built on the patent-pending CrowdEngine technology system, CrowdFlower's technology platform enables companies to streamline large-scale business processes and obtain automated, high-quality results at exceptionally low costs. Examples include eCommerce product categorization, SEO content creation, business and marketing data verification and enrichment, and brand sentiment analysis. Current approaches that utilize human evaluation of information are expensive, inflexible and slow. Until now, enterprises have found that outsourced projects are cumbersome to scope and manage, yield poor results and cannot adapt to fluctuating project parameters. CrowdFlower's technology platform solves the problems inherent to outsourcing by using advanced technology to deliver scalable work levels and quality results in an efficient and cost effective manner. The advent of this platform is a clear indication of the maturity of crowdsourcing as it is transitioning from novelty movement to a mainstream business solution for tackling critical issues. More than 500 businesses are using the CrowdFlower Platform, including numerous fortune 500 companies. eBay is among the customers capitalizing on the flexibility of the platform and the ability to scale projects up and down as rapidly as needed. eBay reported a marked 70 percent decrease in cost of categorization rate, a 30 percent improvement in accuracy and five times faster results than that provided by outsourcing when using the CrowdFlower's platform. “For on-going projects, outsourcing vendors require a steady supply of work to keep their employees occupied. Attrition of outsourced personnel is a serious concern, and it is the most productive workers that are most susceptible to leaving
a project that doesn't promise steady employment,” stated Ram Rampalli, a member of eBay's Selling & Catalog Team. “Crowdsourcing offers an appealing alternative to a traditional outsourcing engagement. Offering access to a pool of contributors of unprecedented size, crowdsourcing can scale up and down dynamically to meet an organization's needs.” Crowdsourcing has reached the enterprise by offering companies the ability to distribute tasks to a large group of contributors and benefit from automated management and quality control that streamlines a variety of large-scale business processes. CrowdFlower's Enterprise Crowdsourcing Platform, powered by patentpending CrowdEngine technology, is the most scalable offering available on the market. To date, the platform has processed more than 200 million tasks. It reaches multiple contributor channels providing access to a pool of 1.5 million global contributors who complete tasks around the clock. The sheer volume of contributors managed by CrowdEngine enables the technology to recognize patterns and anomalies in data responses that cannot be identified in smaller data sets. This scale and the quality assurance features built into to the platform allow CrowdFlower to guarantee accuracy rates of greater than 90 percent to enterprises. Specific quality control features include: Gold Units integrate known correct answers into the process to verify contributor accuracy and train contributors in a task. Programmatic Gold employs CrowdFlower's patented algorithms to automate the gold creation process, ensuring accuracy at scale. Judgment Redundancy ensures that multiple responses are obtained for every data unit improving accuracy rates as compared to that of a single reviewer. Dynamic Trust Scores are assigned to a contributor based upon the patterns of accuracy and appropriate weighting is given their answers. The technology dynamically tracks and adjusts a contributor's score throughout the project. Variable Judgments locate statistical efficiencies between cost and quality by adjusting the optimal number of contributor responses based on task difficulty.
CrowdEngine automates workflow in order to streamline the task completion process, adapt to varying business requirements and provide straightforward reporting. Features include: In-line Training uses automated prompts to help contributors learn while they work on a project. Complex Workflow technology breaks down complicated projects into smaller tasks then automates and manages those smaller pieces to create a cohesive final result. Contributor Profiles feature more than fifty contributor attributes allowing CrowdFlower to optimize contributor ability and skill needed for a specific task. The CrowdFlower API enables complete system integration with seamless data flow between an enterprise and the CrowdFlower Enterprise Crowdsourcing Platform. “Crowdsourcing is no longer limited to early adopter companies,” says Lukas Biewald, founder and executive chairman of CrowdFlower. “The scale and technology only available in CrowdFlower's Enterprise Crowdsourcing Platform delivers orders of magnitude improvements in the cost, efficiency and accuracy of task-based work which enables adoption by global businesses.” About CrowdFlower CrowdFlower is the leader in enterprise crowdsourcing. CrowdFlower's technology platform offers quality-ensured crowdsourcing at massive scale. The company solves problems ranging from product categorization to business lead verification to content creation. Clients from startups to the Fortune 500 enjoy increased flexibility, turnaround time and cost savings for their information and data needs. For more information, visit http://crowdflower.com/.
McGrath/Power Public Relations Nadia Jamshidi, 408-727-0351 firstname.lastname@example.org
CrowdFlower, the leader in enterprise crowdsourcing, today announced general availability of the industry's first enterprise crowdsourcing platform to address the data management needs of Fortune 500 companies. Built on the patent-pending CrowdEngine technology system, CrowdFlower's technology platform enables companies to streamline large-scale business processes and obtain automated, high-quality results at exceptionally low costs.
“Crowdsourcing is no longer limited to early adopter companies,” says Lukas Biewald, founder and executive chairman of CrowdFlower. “The scale and technology only available in CrowdFlower's Enterprise Crowdsourcing Platform delivers orders of magnitude improvements in the cost, efficiency and accuracy of task-based work which enables adoption by global businesses.”