Crowdfunding is a collective financial approach that allows individuals to pool their resources in support of favorite projects that might not succeed under a more conventional model. It also lets creative people and businesses cater to niche markets willing to support them, even if the product or service seems odd to outsiders. Crowdfunding both encourages and thrives upon community, as creators and sponsors form close relationships with each other and as the audience also develops a collective culture.
Crowdfunding also offers benefits for the community as a whole. Shared projects give people a chance to work on their community-building skills. Brainstorming sessions provide inspiration and connection. Some projects can also enrich the community holdings.