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Crowdfunding in numbers: stats

The global edition of Econsultancy's Internet Statistics Compendium saw further expansion this month as the e-commerce chapter grew to accommodate fresh data looking at the rise of crowdfunding.
Successful crowdfunding campaigns are key micro-examples of creatively using social media and viral marketing techniques, by way of promotional videos and other dynamic content, which is then spread among niche communities via social networks.

A key takeaway for marketers is that these projects tend to offer audiences many options of increasingly valuable ‘products’. These can be as small as a credit or a digital download, or something larger, rare or completely unique.

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