Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise

Web's Largest Directory of Sites

2,412 crowdsourcing and crowdfunding sites

Crowdsourced stock photography specialist Fotolia expands reach

document Crowd Creativity

Crowdsourced stock photography specialist Fotolia expands reach
Fotolia, the crowdsourced stock photography specialist, has expanded into Latin America and Australia.
Karen Haslam , 17 Jul 2012

Months after US private equity firm KKR took a 50% stake in Fotolia, the crowdsourced stock photography specialist has expanded into Latin America and Australia. According to Fotolia, the launch of localised services in Latin America and Australia is a “strategic move to acquire more content from local contributing artists, and to build long-lasting relationships with customers in these countries”. The South American countries Fotolia is expanding into are Argentina, Chile, Mexico, Colombia. Fotolia says it has already experienced a positive interest from Latin America through its Brazilian service, which kicked off in 2010. Regional Director of Fotolia South America Alejandro Ventura said: “Latin countries are full of talented photographers waiting to be discovered. Fotolia is going to help reach a worldwide audience by introducing microstock and licensing concepts to these new untapped markets.”

Fotolia says it now provides services to 20 countries in 12 languages. KKR injected $150m equity and arranged $150m debt financing, according to a Financial Times report that announced the investment on 16 May. Fotolia offers 17 million images and videos. This media is „crowdsourced‟, which, the company says, allows them to offer images, vectors and videos at “great prices”, while contributing artists receive the “highest commission rate on the market”. Fotolia also offers professional images. Fotolia images are royalty-free, and can be used for any design project or document, with no time limits or restrictions on the number of printed copies. According to the FT article, Fotolia has a particularly strong presence in Europe, with over 50 per cent market share in Germany and France.

Summary
Fotolia, the crowdsourced stock photography specialist, has expanded into Latin America and Australia.

Description
According to Fotolia, the launch of localised services in Latin America and Australia is a “strategic move to acquire more content from local contributing artists, and to build long-lasting relationships with customers in these countries”.

The South American countries Fotolia is expanding into are Argentina, Chile, Mexico, Colombia. Fotolia says it has already experienced a positive interest from Latin America through its Brazilian service, which kicked off in 2010.

Tags: Creative, Crowdsource, Crowdsourced, Crowdsourcing, Fotolia, video

Posted by Pablo Braccini

Jul 18, 2012 05:21 am GMT Viewed 694 times

Author: Karen Haslam Source

Contact us if you are owner of this content and want to make changes.

Download Flag This

Events

Crowdsourced stock photography specialist Fotolia expands reach

Comments

Crowdsourcing.org

Categories

Content

Crowdsourcing.org, an initiative by massolution®

Events

Related Content

Crowdsourced stock photography specialist Fotolia expands reach

Comments

Crowdsourcing.org

Categories

Content

Crowdsourcing.org, an initiative by massolution®