The TED Conference was full of mind-blowing speakers who presented famous 18-minute “TED talks” on subjects from neuroscience to paper-cutting artistry, from education reform to making new bodily organs with a printer. Some of the speakers who inspired new ideas in crowdsourcing were Eric Whitacre, Pepsico’s Chairman/CEO Indra Nooyi, British architect Tom Heatherwick and a self-described “data artist” Aaron Koblin.
Here are some simple lessons which Stephen Reilly hopes to put to use soon:
1. Get on board with existing successes. When a crowdsourcing experience
gets big, get your name attached to it.
2. Show consumers more data in more ways. Crowdsourcing requires
transparency, and new models of crowdsourcing data allow your consumers
to pay more attention to deeper truths about your company and products.
3. Give consumers some space. Give your consumers space to make their own
magic around your brand, and they and the crowds around them will love
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.