Aside from the fact many sessions at Cannes are simply veiled commercials for the brands and agencies that host them or an excuse to have a celebrity on the panel, Mofilm’s panel, Can Crowdsourcing Build Big Brands?, offered up a semi-amusing point from Jesse Eisenberg who likened ad agencies to Hollywood’s large, disparate and convoluted studio system and independent film making to Mofilm (celebrity endorsement?)
According to author Steve Hall, "crowdsourcing is a wonderful way to source creativity outside the confines of the advertising industry’s walls. On the other hand, it's an excuse brands and agencies use when they don’t think they can come up with creative genius on their own. Oh and lets not forget paying for crowdsourced creative is but a fraction of what’s normally paid for creative work inside the system. So while brands and agencies may, in fact, be tapping into creative excellence, they sure aren’t paying for it."
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.