Crowdsourcing is the process of trying to accomplish a task by providing tools for a wide variety of people to contribute. The open-source movement is a somewhat primitive example, but the system set up by CauseVox’s Robert Wu and the South by Southwest event managers is one of the best examples seen to date.
An event that was originally supposed to be a discussion with New York Times executive editor Bill Keller turned into a discussion on what crowdsourcing can do to help the people of Japan. The conferences new website allows users to set up personal pages with donations goals, or simply donate directly to the Red Cross via a donation link on the main page. Donors can also simply text "Red Cross" to 90999 to make an automatic donation of $10.