Summary
According to a 2011 Gartner study, healthcare lags behind other industries in using crowdsourcing. But in this industry the power is moving to the people - consumers are stepping out of employers’ shadows and becoming more mobile, direct customers of healthcare services.
Description
Crowdsourcing can help transform healthcare only if organisations are willing to trade control for innovation and let go of the old way of doing things. And as health consumers gain more power and demand more control, those who go boldly into the crowd will be positioned to win in terms of loyalty, growth, and revenue.