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Crowdsourcing Capital for Sustainable Supply Chains

Summary Everyday the world gets a little more connected. With only a mobile phone and a Twitter account, citizens across the globe are publishing international news and breaking stories in a matter of seconds. Sustainable brands have the opportunity to take advantage of this new level of connectivity with producers and consumers to do what their profit-only competitors cannot: build passionate, engaged customers around real stories of impact.
The Hoop gives consumers access to the producers in a brand's supply chain and engage them as mission-aligned lenders. Customers of pioneering brands like Alter Eco, Indigenous Designs and Runa pitch in a few extra bucks to fund cool sustainability and business improvement projects. By supporting the farmers and artisans who make their favorite products, customers literally become invested in a brand's supply chain and become loyal brand champions over the course of the project.

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