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Crowdsourcing chocolate cake: How a New York Times foodie stumbled upon the new news production

document Crowd Creativity, Distributed Knowledge
Summary Hesser wanted to write this new cookbook (which went on sale on October 25, 2010) drawing on a vast archive of information, found this impossible to do because of the size of the archive, then called upon Times readers to assist in the screening.
Description Upon sending out the call, Hesser discovered a far more interesting and vigorous crowd of people out there ready to participate, a discovery which challenged her notion of the newspaper’s authority, eased her work substantially, and changed both the content and the shape of the final product.

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