Crowdsourcing
Corporate Examples
http://www.enterprisesocialtechnology.com
Fiat Mio - create a car
Gather ideas from public for a new concept car.
Open Innovation Sara Lee - open innovation portal of Sara Lee
Creates open network that links broad bases of knowledge to better serve consumer and customer needs.
P&G Open Innovation Challenge - external idea sourcing in Britain
BDI is the trade organisation that promotes members¶ creative expertise, knowledge and experience.
Ideas4Unilever - corporate venturing
Kraft - innovate with Kraft
Dell IdeaStorm - external idea sourcing
Dell IdeaStorm is a way to talk directly to customers to gauge which ideas are most important and most relevant to the public.
Betavine - Vodafone·s mobile app community
Betavine, where you can explore all things mobile ² including a new site area devoted to mobile solutions in the developing world.
My Startbucks Idea - shaping the future of Starbucks
A Website to share, vote, discuss ideas and see them in action.
LEGO Factory - LEGO co-creation tool
Design your own original custom LEGO model, and then purchase all of the bricks and elements you need to build your model for real!
Peugeot - Peugeot·s design contest
Peugeot is a major French car brand and the second largest carmaker based in Europe where you can Build your own Peugeot from the range of new cars.
Fluevog - open shoe design
Canadian shoe designer where anyone can contribute and the best ideas get real recognition.
Reference - http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/
Plan a result driven
Social Technology Strategy
using this book by Scott Klososky
http://www.enterprisesocialtechnology.com
Summary
A presentation on different examples of corporate crowdsourcing
Description
Various companies (like Starbucks, Sara Lee, Kraft, Fiat Mio, P&G, Unilever, Dell, Betavine, LEGO, Peugeot, Fluevog) have been crowdsourcing in order to further improve their brand or services