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Crowdsourcing Critical Success Factor Model Strategies to harness the collective intelligence of the crowd

Summary Crowdsourcing, simply referring to the act of outsourcing a task to the crowd, is one of the most important trends revolutionizing the internet and the mobile market at present. This paper is an attempt to understand the dynamic and innovative discipline of crowdsourcing by developing a critical success factor model for it. The critical success factor model is based on the case study analysis of the mobile phone based crowdsourcing initiatives in Africa and the available literature on outsourcing, crowdsourcing and technology adoption.
Description The paper is based on the theoretical frameworks available on outsourcing and discusses the unified theory of acceptance and use of technology has been used to explain the crowd acceptance of crowdsourcing.

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