Crowdsourcing has been growing in popularity among marketers in recent years and offers numerous ways to engage music fans. The buzzword is derived from the concept of outsourcing a service to a crowd, instead of seeking answers internally. Essentially, it taps the consumer masses for collaboration and feedback.
Crowdsourcing fuels peer-to-peer marketing, where fans encourage their friends to participate, and share videos, exclusive content, and coupons.
Today crowdsourcing continues to evolve, with a variety of industries using it for product development, research, and marketing. In return for participation—usually done online—consumers receive prizes ranging from cash to gift cards to artist merch.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.