Summary
Crowdsourcing is a relatively new idea that small businesses can use to solve a problem or improve their business. This process takes a task usually done by individuals to a group of people or community for their input.
Description
The benefits of Crowdsourcing:
*The process helps you find out exactly what your local clientele wants and/or needs.
*Provides you with a list of people who may be interested in your products/services or opportunity.
*Provide a formal way to gather feedback from neighbors and clients that will help you tailor your products, services, marketing, and customer care to the very people who frequent your business.
*Keeps your marketing cost down. Ask people who frequent your business in person, and utilize free websites like Craigslist that let you post to one of several different categories, depending on your needs.
The wisdom of the crowd is not to be underestimated. However, as alluded to in the "Disadvantages" section, it's important to assess the quality AND intent of the data gathered. Sometimes customers do know what's best for them, but can't quite articulate it given a particular question. It's important to think like a customer when assessing their answers.
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Posted by Pablo Braccini
The wisdom of the crowd is not to be underestimated. However, as alluded to in the "Disadvantages" section, it's important to assess the quality AND intent of the data gathered. Sometimes customers do know what's best for them, but can't quite articulate it given a particular question. It's important to think like a customer when assessing their answers.