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Crowdsourcing, Outsourcing in Disguise?

document Crowd Creativity, Distributed Knowledge
Summary In fact, open calls to work for an employer on a non-permanent basis, go back as far as the crusades, when mercenaries would sign up as ‘freelancers’ to fight more for the fee, than a belief in the cause.
Victors & Spoils, the American ad agency that bills itself as the first advertising agency based on crowdsourcing principles, boasts a virtual creative department of six thousand. Yet the client service team, the strategy writers and the creative directors are the owners, because presumably it’s difficult to build up a relationship with a client if the account director or the creative director changes every week.

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