Crowdsourcing Pays - Make Money from your iPhone
Posted by Sam Lane
In an economy of buyers and sellers millions of pounds are invested by a whole lot of people who want data and information on researching, validating and verifying - from checking if a toothpaste promotion is on display or the baked beans are the right price; to whether a poster is in a shop window or if the ³2 for 1´ offer is near the till«. And in order to get this information millions of pounds are spent on a plethora of people who get paid to provide the data and information, people employed by field marketing agencies, merchandising companies, mystery shoppers, opinion pollsters and the like.
The data collection industry is literally worth billions in the UK ± Market Research alone is estimated to be £1.5billion* - and people who need data and information still continue to pay people to collect it. Enter Field Agent ± a free iPhone application that has been likened to ³an information eBay´, a self-service platform connecting the people that want data to the people who can provide it. In essence Field Agent creates a new economy which is user demanded and user generated, an ³Uconomy´. Clients enter questions via a website and these get pushed out to anyone who has downloaded the app ± giving agents the opportunity to earn real cash from £1 to over £10 (depending on the job). The beauty is agents are selected based on how close they are to where the job is located, so there is no recruitment, training or management involved. There¶s a technology game change where crowdsourcing has made data collection quick, efficient and cost-effective. It is estimated that the number of iPhones in the UK will top 6.4 million** by the end of the year«and these devices are now smarter and more affordable than ever before as well as completed with accurate GPS and pretty good quality cameras. In little over four weeks 4,000 people from across the UK have downloaded the Field Agent app and carried out thousands of jobs for a variety of companies. But does it pay? We think it does:
Of the 4,000 Agents, over 700 have completed at least one ³job´, with the minimum earning of £1.
9% of the active Agents have completed five or more jobs. The lowest paid job (an opinion survey) earned the respondent £1 and the highest paid job (a supermarket price check) was £10.
The top earning Agent has so far earned £93, having carried out 24 jobs ± an average of £3.88 each.
The 100 top-earning Agents have averaged just over £20 each since the app was launched - almost enough to pay for their monthly phone contract.
What¶s more the Agents can ³cash out´ as soon as their job is approved, even after earning £1 for one job, thanks to the PayPal process where Field Agent picks up the fees. And crowdsourcing pays for the Client too ± a similar price check exercise carried out by a full time field marketing team member could cost on average around £25 per store, the job via Field Agent effectively cost the client just over half of that. The only real downfall is the perceived lack of jobs which in turn can prompt an early deletion of the app. So far the patience of the many has been stronger than the impatience of the few (who often vent their spleen as a negative app review). Even though it¶s tricky to track how many people may have deleted the app, we know that we do still have over 82% who have opted in to receive push notifications when new jobs are available in their area«we¶re encouraged by this level of engagement. And the reality is that there are many more jobs on the horizon with some major brands and agencies setting up accounts and running test jobs before nationwide rollout. So, Agents, please keep checking; and Clients, go on give it a go! And thanks to all our Agents and Clients who have supported us to date.
Gives an overview of what Field Agent is and of how you can earn money using your iPhone.
Enter Field Agent – a free iPhone application that has been likened to “an information eBay”, a self-service platform connecting the people that want data to the people who can provide it. In essence Field Agent creates a new economy which is user demanded and user generated, an “Uconomy”.