Social networks have not only changed how we interact with each other, they also brought to life a new concept which is truly disrupting the business world and its related industries. The ease of connectivity provided by social networking has given birth to the idea of “crowdsourcing”.
The greatest appeal of crowdsourcing is how it can help deliver projects in such cheap prices compared to soliciting the services of a professional, allowing even small and startup business to produce attractive websites, advertisements, and marketing materials that could compete with those produced by companies who have millions of dollars to spend. Companies no longer pay advertising companies millions of dollars when they can crowdsource the ideas and execution of their advertisements for much cheaper prices through GeniusRocket.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.